Aussie financial provider gains world-class reporting tools through cloud contact centre transformation
Over its sixty-five-year journey towards becoming Australia’s second-fastest-growing health fund, Phoenix Health Fund has come a long way, figuratively and literally.
Phoenix Health Fund began its operation to support the influx of immigrating Scottish steelworkers of the mid-twentieth century, who were kickstarting Australia’s steel manufacturing industry. The Scottish by birth organisation migrated its operation to Australia to better support local steelworkers, in 1953.
The situation
While they enjoyed success as an organisation, Phoenix Health Fund did have several vulnerabilities and limitations in the customer experience (CX) they were providing. A variety of challenges became apparent to Sharon as she began re-shaping the organisation to cater to Australia’s general audience.
Sharon needed expert support and technology to get the best from her capable team and maintain the award-winning customer satisfaction they were known for.
Enter Premier
Sharon had experience of working with Premier five years ago while she was managing the contact centre team and operations at Newcastle Permanent Building Society. Premier had successfully deployed their contact centre system and provided the necessary training to ensure it was a success for the Newcastle Permanent Building Society. Sharon notes that it is still the system they use today, half a decade later.
With Premier being a known, trusted entity in the contact centre space, she reviewed them amongst competitors and found them the logical choice to work with again.
Sharon needed a system for her small team that could scale with the growing business and customer service team. She had seen Premier Contact Point deliver robust technology solutions and was confident in their ability to support call integration, chats, and messaging into one streamlined contact centre system and provide the vital training and support needed to make it a success.
Outcomes
The relationship between Phoenix Health Fund and Premier Contact Point continues, with numerous projects on the CX front. The outcomes of the initial projects are already evident across the organisation.
Phoenix’s CX Outcomes:
- Easy for staff to use
- Cloud-based – access anywhere
- Highly valued help desk
- Business insights from class leading reporting tools
- Compliance and quality assurance with call recording and agent scorecards
Is your organisation gearing up for a CX Transformation project? Book a discovery session
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Here’s what we’ll cover:
- Review of your current solutions to identify potential opportunity gaps
- A walk-through of the most relevant aspects of Premier contact point for your organisation
- Action plan to migrate to Premier Contact Point